A/B TEST SUMMARY

1. HYPOTHESES
PARAMETER VALUE
H₀ Mod. = Stand. = 45%
H₁ Modern ≠ Standard
alpha (α) 0.05
2. PLANNING
METRIC TARGET ACTUAL
Sample Size 1,565 500
Power 80% N/A
Duration N/A 14 days
3. RESULTS
VERSION RATE COUNT
Control 44.30% 105/237
Variant 57.03% 150/263
Diff +12.73pp +45
4. DECISION
TEST RESULT
P-value < α 0.004
∣z∣ ≥ Zα/2 -2.84
Decision ADOPTION